Independent validation of your growth plans
Reveal likely choices of customers and stakeholders before you commit.
20 minutes with a senior expert · Confidential · No preparation required
Experts’ prior advisory experience:
Use cases
When growth plans are hard to test, shaped by multiple stakeholders or must remain confidential.
New market
Is demand strong enough to justify entry, and can you win?
New proposition
Will customers choose, adopt or switch, not merely say they might?
New segments
Where is demand strongest, and why would customers choose you?
Pricing and value
What do customers value, and what will they pay?
B2B ecosystems
How will buying groups, partners or stakeholders shape adoption?
Emerging strategy
What must be true for the plan to succeed?
Don't take forward a weaker plan.
Or miss the stronger one.
Evidence constraints can become growth constraints.
How it works
Real-world growth expertise, extended through population simulation.
1. Frame the decision
Make the intended outcome, alternatives, assumptions and risks explicit.
2. Model the relevant populations
Represent the customers, buyers and stakeholders whose choices matter.
3. Set the comparisons
Test the plan against alternatives, competing offers and the status quo.
4. Evaluate likely choices
Quantify likely behaviour, identify what drives it and interpret what it means for the plan.
Engagements
Choose the level of validation the decision requires.
Viability
Should we progress?
Validate one defined plan to decide whether to proceed, refine or stop.
Choice
Which alternative should we choose?
Compare plans pursuing the same growth objective to identify the strongest and explain why.
Direction
Which growth path should we pursue?
Compare distinct growth paths to identify the most promising direction and conditions for success.
Unsure which fits?
20 minutes with a senior expert · Confidential · No preparation required
Senior experts lead every engagement
Derek Turner-Smith, Director of Growth Outcomes
35+ years advising global growth leaders at WPP.- Led multi-market growth strategies and post-M&A transformations.
- Advised three brands during their entry into the BrandZ Global Top 100.
Simon Law, Strategic Effectiveness Director
- Built growth strategies delivering global market-share gains.
- Led expansion across new markets and segments.
- Effie UK Council member.
FAQs
How credible is the evidence?
Independent statistical analysis tested simulated responses against human responses across the question set and detected no statistically significant differences. We make the evidence, assumptions and limitations explicit in every engagement.
How is this different from research, forecasting or LLM personas?
Research asks or observes real people; forecasting projects from history; LLM personas offer illustrative individual responses. DecideGuide models varied populations under explicit scenarios to complement existing evidence and judgement.
What do we receive?
Independent evidence of likely choices, the drivers and risks behind them, and guidance on whether to proceed, refine or seek further evidence.
What do you need from us?
Nothing in advance for the initial call. If we work together, we start with the plan, evidence already available and the questions or assumptions requiring validation. Sensitive operational data is rarely required.
How is the population constructed?
From evidence about the customers, buyers and stakeholders whose choices matter, including their roles, motivations, incentives and constraints. Assumptions remain explicit and testable.
Speak directly with a senior expert
20 minutes with a senior expert · Confidential · No preparation required